The Brief
The MWC (Mobile World Congress) Barcelona trade show takes place every year and is the largest mobile communications event worldwide. This year's edition was held from 26th - 29th February and was the second year Alpha Crew were brought on board after a successful 2023.
GSMA MWC Barcelona 2024 saw over 101K attendees and more than 2,700 sponsors, partners and exhibitors. The event combines conference and exhibition, and brings policymakers together. Key topics this year included the future of 5G, AI, and APIs, and the possibilities they offer.
The GSMA Ministerial Programme, which is a MWC forum for policymakers and global leaders in mobile and adjacent industries, also focused on important policy areas such as climate action and digital inclusion.
Site
Barcelona, Spain
Année
2024
Crew Members
100