Retour aux work

MWC Barcelona

Skip to content

The Brief

The MWC (Mobile World Congress) Barcelona trade show takes place every year and is the largest mobile communications event worldwide. This year's edition was held from 26th - 29th February and was the second year Alpha Crew were brought on board after a successful 2023.

GSMA MWC Barcelona 2024 saw over 101K attendees and more than 2,700 sponsors, partners and exhibitors. The event combines conference and exhibition, and brings policymakers together. Key topics this year included the future of 5G, AI, and APIs, and the possibilities they offer.

The GSMA Ministerial Programme, which is a MWC forum for policymakers and global leaders in mobile and adjacent industries, also focused on important policy areas such as climate action and digital inclusion.


Barcelona, Spain



Crew Members


What we did

MWC Barcelona is held in the extensive exhibition and trade centre Fira Gran Via, one of the largest venues of this kind in Europe. Alpha Crew had a team of 100+ staff who worked a monumental combined total of 5,000+ hours covering everything from set-up to load out. We provided Forklift Operatives, General Crew, Production Crew, and Man in a Van services to help build our clients' visions and get everything up and running on time.

This year Alpha Crew's clients were the renowned events marketing and experiential creative agencies BrandFuel, Jack Morton, Wonder London, Smyle, Aztec and 2LK Design. We supported the production teams to set up stands and activation zones and worked on Amazon, Meta, Android, Google and Ericsson stands for our clients.

Alpha Crew were on standby during the four live days to implement any potential last-minute changes as quickly as possible. When MWC Barcelona came to a close for another year, we worked within a set timeframe to dismantle, pack down and load out from Fira Gran Via, ready for the next inspiring event.

James Bond, Première de "No Time to Die" (Mourir peut attendre)
IMG 2749
James bond

James Bond, Première de "No Time to Die" (Mourir peut attendre)

En savoir plus
24/7 Contact: 020 8801 1630